Monday, March 24, 2008

PR ARchive: Cebu’s newest

Cebu’s newest

By Jen Vega

The Freeman: Lifestyle – (Page 21)

Thursday, October 4, 2007

In a month’s time a new shopping and entertainment destination, and an avenue for visual artists, will sweep the Cebuano market, in response to the growing demand for great shopping options and a laid-back social venue.

One Mango Avenue will soon rise at Cebu’s prime uptown spot along Gen. Maxilom Ave., near Fuente Osmeňa Circle. The 6,000 square-meter site with a floor area of more than 1,000 square meters used to be an ancestral house owned by the Cañizares. According to Allister “Lester” G. Cañizares, Cebu Super Development Corp. manager, One Mango conforms to a zoning concept with diverse tenants, thus each floor will be intended for specific tenants. The first level is for tenants providing dining indulgence and pleasurable entertainment – a dim sum restaurant, Handuraw Pizza, Mr. Coffee, You Restobar and so on; second level is for commercial spaces – Titus Internet Café, Telecoking (cellular phone shop), Enhance Immigration Services, a dental clinic, money changer etc.; and the third level will house Be*U Cebu – a bazaar that serves as a social avenue with kiosks, retail and baratillo shopping spot, and pasalubong center, all rolled into one premier hub catering to every lifestyle shopper with a discriminating taste – which Cebuanos are known for.

Be*U Cebu

General Manager Donna Belle Pongase underscores that Be*U Cebu is not only a bargain center but also a hub where students can exchange ideas. A more than 50-sq m gallery is set to accommodate painting exhibits of Fine Arts students and even painting exhibits of neophyte art enthusiasts – for free! Since the establishment is near scholastic institutions, a Study Center will be available to encourage students to enrich their knowledge. A videoke center will host family and barkada bonding.

Moreover, Be*U Cebu portrays Cebuano’s history and character through treatment of murals, color schemes, local furniture, picture frames of Cebu’s landscapes and events.

Cheap goods such as RTW items, food, outdoor necessities (flipflops, swimwear, sarongs, sun block, tanning lotion, hair protector, diving gears, among others), digital services, etc. are expected to be sold in this Cebuano-inspired modern day bazaar. Be*U Cebu aims to become a trademark of Cebu’s colorful history, dynamic culture and prospective development. With its dynamic and aggressive marketing arm, it assures shoppers shoppers for a cheap and convenient shopping experience while learning and relearning Cebu’s history and culture and not compromising socializing and relaxation.

Pongase delved into the relevance of the name Be*U Cebu to the establishment: “It is a relevant call for every Cebuano that they (we) should be proud they (we) are Cebuanos…stand tall, be proud, BeYou, Cebuano.” B*U Cebu is a new destination that every Cebuano should be proud of since it boasts of Cebuano culture while also assisting students in their endeavors.

“A convenient parking space will be provided,” Cañizares points out. One Mango Avenue will have its soft opening in November and will eventually be launched in January, next year.

One Mango is owned and operated by the Cañizares family under Cebu Super Development Corporation with Jose Mari Cañizares as its architect. One Mango is expected to house 63 tenants. For lease rates, one may contact tel. no. 254-5591. For Be*U Cebu inquiries, one may get in touch with Anna Lissa Chua (Business Associate) at 0906 248 8992.

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